Loom — Studio Promo Video

Illustration Brief Summary

Updated direction, palettes, and next steps.

New visual directions

Confirmed style: Warm, textured illustration, hand-drawn elements. Use the golden retriever only

New color palettes update

Check with Jordan on colors before finishing renders. Work on sketches.

Butter yellow #F0EFCD

Mustard #F0E070

Light gray #D9D9D9

Brick red #A14C45

Amber brown #5A4400

Awaiting to-do

Rework character references

Replace with actual golden retriever references

Confirm color palette with Jordan

Pending approval on earth tone variants

Finalize golden retriever pose library

At least 6 poses for varied scene compositions

Add additional notes

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Summarized Context Bridge

A distilled snapshot of everything the team has confirmed for the Axis Studio Promo Video — compiled for Sable so she can begin illustration work without needing to parse the full board.

Confirmed Creative Direction

Style	Warm, textured, hand-drawn illustration
Character	Golden retriever only
Palette	Warm earth tones + lime accent

Your Action Items

Rework character references — replace current refs with actual golden retriever photo references
Finalize pose library — minimum 6 poses needed for varied scene compositions
Work on sketches now — proceed in parallel; don't wait on color sign-off to start

Open Blocker

Color palette is not yet approved. Jordan must confirm the earth tone variants before any colored renders are finalized. Stay in sketch/greyscale until resolved.

Who to Loop In

Jordan — color palette approval on earth tone variants
Maya (Creative Director) — escalate any creative direction ambiguities here

Board Confidence Note

The board flags an 84% conflict score on direction 1 — some source tensions are still being resolved by the team. When in doubt, default to the confirmed rules above rather than any conflicting input.

Summarized Context Bridge

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